A ten-week container for conscious entrepreneurs & death doulas ready to elevate their business, expand their receivership, and launch a stunning website through bi-weekly Zoom classes, one-on-one support, and multidimensional curriculum.
Enrollment is Now Closed.
Join the waitlist to be notified first when our next session opens.
An authentic brand and beautiful website will shift the future of your business.
The Liminal isn’t just another business program. It’s a brand incubator, a strategic planning workshop, a marketing primer, and a web development intensive, all rolled into one 10-week experience. We merge left-brain business strategy with right-brain intuitive design, and infuse everything with a layer etheric support.
You’ll craft your brand identity, voice, and visual toolkit, design digital ecosystems and income portals, work with archetypes and ancestors, and launch a stunning website to show it all off. You will become both the visionary and the architect, the Sage and the Artist. And Belle & Lauren will walk you through all of it.
This is how you make your dream real in 2025.
Structure. Story. Spirit.
Inside The Liminal you’ll find an open, nurturing space for death doulas, creatives, and entrepreneurs. You’ll be met with deep care, clarity, enthusiasm, non-judgement, and expertise. We’re here to support you and help you uplevel your business, and we approach the process personal branding as the creative act of reclamation it should be.
You don’t need a complicated digital ecosystem to have a profitable business, but you do need systems that work.
When you join The Liminal, you’ll learn to resource your business with structure and systems tailored to your unique work. You’ll build income portals, automations, and sales pages, receive a stack of digital design templates, and get a robust website template and everything you need to make it your own. We like to keep things simple, beautiful, and incredibly effective.
A business blueprint for crafting a lasting brand that feels like you.
Led by longtime friends and La Mort co-founders, Belle Augusta (a multidisciplinary artist, Squarespace Circle Developer, and the visionary designer behind The Deathwives) and Lauren Carroll (entrepreneur and leading death educator extraordinaire) The Liminal will meet you exactly where you are. You will be supported with bi-weekly live group sessions with Belle and Lauren, a one-on-one private guidance meeting, and in-depth 10-week business blueprint with weekly assignments to evolve and materialize your vision.
THE LIMINAL 2024-2025
You’ll Receive
-
2-hour group classes with Belle and Lauren, Fridays from 12-2pm EST
-
One month after our last class together, we’ll gather for continued support.
-
One-hour private call to help clarify and refine your brand and map your vision.
-
In-depth brand discovery and work to build your business foundations.
-
Templates, outlines, Canva designs, and more!
-
A fully customizable Squarespace website template with step-by-step instructions (in the final weeks of class)
-
UX guidance, automation outlines, and list-building tactics
-
Access to our cohort’s private student portal filled with resources, replays, and a Q&A community thread
Meeting Schedule
Fridays 12-2pm EST
-
Zoom
-
Zoom
-
Zoom
-
Zoom
-
Zoom
-
Date and Time TBD
By the end of our ten weeks together, you will learn how to:
Refine Your Brand Aesthetics
Tap Into Archetypal Power
Call in Etheric & Ancestral Support
Cultivate an Aligned Brand Voice
Create Your Brand Kit
Design Business Ecosystems
Future-Cast Your Growth
Launch a Beautiful Customized Website
Build Offers and Income Portals
Communicate with your Audience
Launch your website
Your are radiant & magnetic. Your brand should be too.
This program is for the dreamers. This is for the caretakers. This is for the artists with ink-stained fingers and their next five projects swirling in their heads. The ones who believe in the magic of the new and want to make an impact with their work.
This is a program for the ones who crave a more organic, care-based approach to business - one that doesn’t ask you to become a loud salesperson or sacrifice your integrity for ‘the way things are supposed to be done’ - one that simply asks you to be more you.
This is for the ones who want their technology to support their magic, not suppress it, whose sales strategy might include pulling a card or consulting their human design, and who are ready to stop hiding, step into their brilliance, and lean fully into their calling.
Whether you’re brand new - just stepping into your soul’s work - or you’ve been serving clients for ages and are ready to take your work online, we are here for you. The Liminal is where we translate your IRL magic to our shared digital realms.
If you’re ready to lean into your growth edge and cultivate authentic, powerful presence, you belong here.
The Details
01
Unearthing Archetypes
weeks ONE & two
-
Identifying the archetypal energies that guide your work.
-
Connecting with the brand and future version of yourself who has already created the dream.
-
Identifying and magnetizing dreamy clients.
-
Receiving guidance from the unseen.
-
Ripples of impact and the impulse behind it all.
-
Letting go of the old, allowing unfolding.
02
Brand Alchemy
WEEKs three & four
-
Brand discovery through Earth, Air, Water, Fire, & Eros.
-
Cultivating an aesthetic that feels correct.
-
Crafting your brand’s sigil.
-
Sourcing and curating imagery, visual storytelling.
-
The typefaces through which your words flow.
-
Declaring your unique mission, values, and brand pillars.
03
Voice/Story
WEEKs five & six
-
Frequency, not jargon. Your words carry your unique code.
-
Reaching your correct audience, subtle selling with honest sharing.
-
Pulling in mythopoetic narrative to reflect your multidimensionality.
-
Show don’t tell (sometimes).
-
Leading with ethos and speaking like you, the power of cultivating mystery.
-
Newsletter planning, the reciprocal nature of storytelling, staying consistent, leading with ethos.
04
Architecting Structure
WEEKs seven & eight
-
Designing the systems and structure of your business.
-
Engineering business frameworks that nurture you.
-
Income projections, reverse engineering resources.
-
Structuring offerings that are reciprocal, without scarcity, pushiness, or other icky tactics.
-
Financial goals, sustainable growth, scaling
-
All the things to do, in the order to do them.
05
Digital Presence
WEEKs nine & ten
-
Customizing your template and launching your site.
-
A plethora of online tools, frameworks, outlines, and Canva templates to support your growth.
-
The way you make people feel in our shared digital spheres.
-
Evergreens, workshops, seed launches, proximity… what are these things? How do I create them?
-
Computer is your friend. AI is your assistant.
-
…if that’s your brand color. Otherwise, apply your brand kit to everything you made.
IN CLOSING
Portal Ceremony
the eternal/ closing
-
Masculine/feminine. Work/Play. Build/Pause. Growth through balance.
-
Staying present in the ethereal to be a conduit for new opportunities.
-
Witnessing ourselves, witnessing each other.
-
Creating quarterly goals & more.
-
This is a non-negotiable. Celebrate it all.
-
Becoming known while maintaining privacy.
Your Commitment is the Alchemy
When you join The Liminal, you will be asked to work. We will go deep. You’ll reflect and let words and story pour out of you. You’ll look at beautiful things and create beautiful things. You’ll do a lot of imagining and a lot of listening. You’ll meditate regularly (yes, really). You’ll explore the past and map your future. We’ll talk numbers, projections, and possibilities. You’ll claim what you want - nothing less - and anchor everything in your vision.
We know this asks a lot of you - building great things takes work.
But it’s beautiful, soul-refining work. The kind of work that feeds you.
We’ll hover in the in-between:
The space where intuition meets strategy.
Where the mystical meets the tangible.
Where vision meets structure.
Where systems meet spaciousness.
Because the in-between is where the magic lives.
And The Liminal births everything.
(And yes, business work is spirit work.)
There are six phases of branding and development that we will walk you through:
Session One: Unearthing Archetypes
Begin your journey by exploring the archetypal forces that shape your work and vision. Dive deep into the stories, symbols, and energies that inform your identity, connect with your ideal clients, call up ancestors, and align your work with your purpose. This session is about visioning, intention, and surrendering to the wisdom that already lives within you.
Session Two: Brand Alchemy
This is the fun stuff! Translate your essence into a visual and emotional identity for your brand. Elemental brand takes you through the wisdom of earth, air, wind, fire, and eros. We move into logo creation, typography, and brand imagery, and transform our abstract ideas into a cohesive, resonant visual language that captures the ethos of your work.
Session Three: Voice/Story
Uncover the heart of your brand, find your voice, and weave myth into your messaging. You’ll learn to craft communication that resonates and use storytelling as a bridge to connect authentically with the people you’re here to serve.
Session Four: Architecting Structure
Build the bones of your business. We’ll design offers and income portals, craft sales strategies and map future growth. You’ll get to create sustainable, scalable systems that honor your vision, and architect the structural foundation to support your work.
Session Five: Digital Presence
Your website is your digital altar and showcase, and in these session, you create it! You’ll receive a customizable Squarespace website template, designed by Belle for this cohort. Along with the template, you’ll get step by step instructions, UX guidance, automation outlines, list-building tactics, and more. This is where your vision comes alive!
The Eternal: Portal Ceremony
At the end of our time together, we celebrate and anchor the work you’ve done. You'll map the next phase of your journey, connect with the subtle realms, and step forward as a vision-holder and entrepreneur. This week is a culmination and a beginning, honoring our infinite cycles of creativity.
I’m Curious…
Frequently Asked Questions
-
You are welcome here! The Liminal isn’t limited to death doulas - it’s for anyone who wants to build an aligned, soulful brand. We created this program, with love, to align with all sorts of entrepreneurs (solo-preneurs).. artists, healers, coaches, and yet-to-be-named fields that are still emerging.
-
Your website will be delivered to ready to be edited and launched (no installing anything anywhere - its ready to play with as soon as you get it). You’ll receive a personal invite via email to accept your new site during our Digital Presence module. After accepting the invite, you’ll see the site on your Squarespace dashboard, and can tweak it and launch it when you’re ready
Some special perks:
While Squarespace usually only grants a 2-week design period for new site before you need to pay for hosting, I’ve installed a six-month design window for you. This means you’ll have six months to tweak, perfect, and prepare your site for launch.
You’ll get my Circle Developer Discount: 20% off your first year of hosting.
You get a free domain when you make your site live!
-
Yes! Flexible payment plans are available at the bottom of this page, allowing you to spread your investment out over two, four, eight, or eleven months. No strings. No intetest.
-
Not at all. We’ll walk you through each module and give you explicit, easy-to-follow instructions every step of the way. You’ll get digital templates that you can drag and drop your own imagery into, a library of video instructions that show you (on-screen!) how to edit every part of your website, and a questions forum where you can ask for more help. No experience is necessary!
-
That’s okay! You don’t have to launch on anyone’s timeline but your own. The Liminal gives you a strong foundation for your brand and a map for growth, but you decide when to implement it. The recordings and resources will always be available in your student portal, too, so you can always return to them whenever you need to.
-
Welcome to entrepreneurship! The discovery phase is a big part of the process, and one that you’ll always cycle back to. Even those who know exactly what they are selling are always in the process of refining, pivoting, and creating new offerings.
As we refine your why, map out reciprocity in your work, and explore your connection with your ideal customer, your offerings will become more clear. In your one-on-one call with Belle and Lauren, we can offer feedback and help you dig deep and structure your offerings in an aligned way that feels exciting and nurturing to you.
-
Well then, maybe your brain’s ability to prioritize logic and linear thinking is your superpower, and we need to figure out how to segue that into a thriving business for you…
But regarding this program - be assured, you can do this. If you can choose an outfit in the morning, you can create a brand. If you can tell a friend about your passion, you can write copy. We make it easy (and give you additional resources for writing help and for ready-to-use, beautiful copyright-free imagery). Just follow the steps and see what magic emerges. Then plug it in to our templates, and your will look amazing online.
-
Belle is a seasoned web designer and Squarespace Circle Developer who works within many platforms, and Squarespace is what she most often recommends to solo-preneurs and individual brands. Why? It’s cohesive with a robust, ever-expanding suite of functionality - sales, marketing, social integration, email communication, memberships, and marketing. It offers beautiful design that you can skew very minimal or extremely maximalist, and it all looks good on all the screen sizes. It’s user-friendly and always kept updated without you needing to do anything. Plus, their support is responsive and actually helpful, and their payment gateways are incredibly secure. (We host this site on Squarespace!)
(We are not paid by Squarespace to say any of this, lol. Belle’s number one favorite platform for design is Webflow, but you’ll need a high level of developing know-how and about 10x the amount of time to build a site there.)
-
That’s fantastic! The Liminal can still support you, but let’s be sure it’s the right fit first. First of all: is your website hosted on Squarespace?
Yes, but I want to use the new template: You can design your new site, begin a new hosting plan, move your domain over to the new site within your Squarespace dashboard, and cancel your old plan. No downtime.
Yes, but I want to keep using my old site: you can use the new template as inspiration to build out your own pages on your current site.
No, but I want to move to Squarespace: you can use the new template, begin hosting, and then have your domain registrar point your domain over (or move your domain into Squarespace if you want to keep it all under one roof).
No, I use (Wix, Wordpress, etc.) and I want to keep my site there: let’s decide if the rest of the program offers the value you want and need.
While website design is one module of the program, The Liminal weaves through brand discovery, energetics and working with more-than-human allies, developing a brand kit, copywriting, income portals, offerings, sales strategies, storytelling, and future-mapping. If you feel called to all of this, even without the website portion, we welcome you.
-
Wonderful! We can point your domain to your new site (when its ready) by updating the DNS records. It doesn’t matter where you purchased it from (GoDaddy, Google Domains, etc.): every registrar lets you do this.
-
Yep! You’ll build a brand kit with visuals, colors, fonts, and design elements, that you can carry forth and apply to all of your future projects, so your brand identity remains consistent and ready to go.
-
We meet 12-2pm EST on:
December 27, 2024
January 10, 2025
January 24, 2025
February 7, 2024
February 21, 2025
(Plus, a check-in meeting for our cohort, about a month after we close - date to be determined)
You’ll also get a one-on-one meeting, which we’ll schedule around your availability.
Radiate Authenticity
Anchor into Structure
Embolden Your Online Presence
Expand your receivership
Steward Something Lasting
$2200 $1867
Pay-in-full special launch price ($333 off!). Extended year-long payment plans available.
Enrollment is Now Closed. JOin the waitlist below.
↓
Join the Waitlist •
Join the Waitlist •
Join the waitlist. Let’s build new worlds.
Waitlist members will receive priority enrollment when doors open up again.
Belle
Your teacher
Belle Augusta, co-founder of La Mort, is an Oregon-born, NYC-based storyteller, photographer, and multidimensional artist with a knack for digital systems, a passion for helping new voices and visionaries shape their presence in our collective digital spaces, and a drive to build new systems in society that contribute to (rather than deplete) the whole of humanity.
A co-founder of La Mort (and childhood best friend of Lauren), she has been dreaming of creating this space - where we might nurture one another, listen deeply, and co-create the yet-to-be-imagined worlds - since she was little. She is here to support seekers, helpers, artists, lovers, and change-makers in bringing into being their unique modes of service.
A 3/5 Splenic Projector and seasoned facilitator in business development, web design, branding, marketing, and creative direction, she spent years directing the communications department of a prestigious Waldorf school (where she adopted a threefold approach - head, heart, and hands - to her work in the world) before stepping fully into her creative calling. With over 20 years in the NYC art and design space, a decade building Web2 and Web3 ecosystems, and a photography career spanning portraiture, high fashion, and fine art, she brings a richness of experience to her work today. “She’s like my intuitive artsy friend, who can also code.”
Belle comes from a lineage of artists and works from the viewpoint that art - both the creation of and experience of - is essential to a healthy society. She is the mother to three children who she is raising in New York City, her favorite place in the world.
Lauren
Your teacher
Lauren Carroll, co-founder of La Mort, is a Death Educator & Holistic Funeral Director who is passionate about weaving community and family back into the death space. Her work centers around re-aligning our culture with Mother Earth and helping humans remember how to love one another. She is a former board member for the National Home Funeral Alliance and co-founded The Deathwives. She lives on an urban farm at the base of a mountain where she tends to her animals, raises her two children, and dances around bonfires on the full moon with friends while listening to Nick Cave.